Good to Great blue cover There have been many marksmen

There have been many marksmen

Turabian first put her famous guidelines to paper

Leckie spares no detail of the horrors and sacrifices of war

from defining and defending rational objectives to playing the provocateur against outdated modes of boardroom thinking

After Japan's surrender in 1945

Good to Great blue cover There have been many marksmenBuilt to Last, the defining management study of the '90s, showed how great companies triumph over time and how long term sustained performance can be engineered into the DNA of an enterprise from the very beginning. But what about companies that are not born with great DNA? How can good companies, mediocre companies, even bad companies achieve enduring greatness? Are there those that convert long term mediocrity or worse into long term superiority? If