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The Martech Handbook Communications engineering / telecommunications precision and vigour he bringsIncrease customer attraction, acquisition and retention by using technology to create seamless, effective and joined up marketing. It can be hard to know where to begin with the sheer number of platforms and solutions available to marketers today, as well as to use martech to its full potential. The Martech Handbook provides a clear and step by step framework for understanding and selecting various forms of marketing technology to drive business value