Norbert Schoerner Prada Archive 2nd Ed that document the author’s personal

that document the author’s personal experiences living in the Great American Southwest

The format is incredibly ambitious but super easy to understand

first printing in edition of 300

Dave Swindells' Ibiza '89

New Yorkers and Kate Moss

Norbert Schoerner Prada Archive 2nd Ed that document the author’s personal*ONE COPY PER PERSON LIMIT A formal exercise in making a book as true to Schoerners seminal campaigns as his photographs were to the DNA of the Prada brand. Art directed and designed by Jonny Lu Studio with a unique fold hole punched format, Angela Lindvalls face on the cover, the absence of text form and function become inseparable. It is the book of Norbert Schoerners Prada. Its presence explains itself.