US$ 1975.00
Essentials of Services Marketing, 4e (eBook) Course-BMIS373 and pricing
$22.00
Description
and pricing
the book provides lucid explanations of the guiding principles of data visualization through the use of interesting examples
an interactive exercise
ISBN: 9781040072677
and tourism contexts
Essentials of Services Marketing, 4e (eBook) Course-BMIS373 and pricingOverview: As economies across the world continue to transition toward services, skills in marketing and managing services have never been more important. Essentials of Services Marketing, 4e, captures the reality of today's world, incorporates recent academic and managerial thinking, and illustrates cutting edge service concepts. Designed to provide a crisp introduction to key topics in the field, this book places marketing issues within a broader
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