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Customer Relationship Management: Concepts, Applications and Technologies, 5e (eBook) Publisher_Kogan Page Publishers AU Course: BEVM350
Customer Relationship Management: Concepts, Applications and Technologies, 5e (eBook) Publisher_Kogan Page Publishers AU Course: BEVM350
$31.00
Description
AU Course: BEVM350
ISBN: 9781000326864
social and mobile marketing
government and academia
mobile and social media marketing
Customer Relationship Management: Concepts, Applications and Technologies, 5e (eBook) Publisher_Kogan Page Publishers AU Course: BEVM350Overview: This highly regarded textbook provides the definitive account of Customer Relationship Management (CRM) concepts, applications, and technologies, focusing on how companies can create and maintain mutually beneficial relationships with customers. ISBN: 9781003295150 Edition: 5 Publisher: Routledge Format: Digital AU Course: BMKT451
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