Principles of Marketing, Global Edition, 18e (MyLab Marketing with Pearson eText) Department_Aviation Format: Print

Format: Print

AU Course: 20SMGB420

news articles and features that focus on the Arab world and current global challenges

media and data to help you thrive in an increasingly competitive environment

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Principles of Marketing, Global Edition, 18e (MyLab Marketing with Pearson eText) Department_Aviation Format: PrintOverview: In a fast changing, increasingly digital and social marketplace, its more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps students master todays key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. ISBN: 9781292449333 Edition: 18 Publisher: Pearson Format: Digital AU Course: