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Marketing Metrics: The Manager's Guide to Measuring Marketing Performance, 3e (eBook) Course_16SMGB223 Overview: Digital Business and E-Commerce
Marketing Metrics: The Manager's Guide to Measuring Marketing Performance, 3e (eBook) Course_16SMGB223 Overview: Digital Business and E-Commerce
$19.25
Description
Overview: Digital Business and E-Commerce Management
ethnic subcultures
ISBN: 9781040351857
captures the reality of today’s world
it focuses on service for competitive advantage and integrates technology
Marketing Metrics: The Manager's Guide to Measuring Marketing Performance, 3e (eBook) Course_16SMGB223 Overview: Digital Business and E-CommerceOverview: Now updated with new techniques and even more practical insights, this is the definitive guide to todays most valuable marketing metrics. Four leading marketing researchers help you choose the right metrics for every challenge, and use models and dashboards to translate numbers into real management insight. Marketing Metrics: The Managers Guide to Measuring Marketing Performance, Third Edition now contains: Important new coverage of
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